Change is the nature of life and it applies to everything in this world, even for search engine optimization too. SEO is constantly changing, many new updates are released, and new strategies are marketed. SEO stands for search engine optimization, which is the process of improving the website visibility on organic search engine results pages. Carefully selected relevant keywords are incorporated in the content to make it prominent for search engine algorithms. Those who are in this field like Kansas City SEO experts will agree that they have witnessed many changes in SEO trends for a long time. The same trend is predictable this year also, a few of which are given below.
1. Quality content essential
Quality content will still be important for successful search engine optimization. Google will be stricter about the quality of content on web pages in order to improve user experience. High content websites will be rewarded by Google, thus increasing their online traffic and revenue.
2. Change in keyword search
In 2015, users will get exactly what they want instead of getting unnecessary search results and advertisements. According to SEO experts, signals will be the criteria for Google instead of keywords. This will be problematic for the advertising companies, as they will find it difficult to interpret these signals. Hence, apart from quality content, SEO will also depend on various events, press releases, blogs, surveys, contests published on the website. Another trend SEO will witness in 2015 is rising use of conversational keyword phrases. It is expected that Google’s search algorithm will have some change in order to accommodate spoken searches using a mobile app.
3. Ban on negative SEO
Extra efforts will be taken this year to check on negative SEO. Google will come up with new rules to deal with spam. The situation will get difficult for companies who follow easy promotion ways.
4. Improvement in voice and mobile search
This is the most important and noticeable point of SEO. Almost all users utilize mobile for searching different information and this makes it necessary to alter strategies to enhance their reach. An experienced search engine optimization company can truly understand this and design strategy accordingly.
5. More focus on social media
2015 will witness more use of social media platform to improve customer service. It will be effective to focus on more than one social media platform in order to enhance SEO. This will help to generate more leads and in turn more revenue.
6. Earning links
Building links on irrelevant blogs and trying to enhance search results will no longer be in trend in 2015. More focus will be given on earning links rather than link building. Earning a single link on quality website will be more beneficial because it will attract more traffic, sales, leads and brand name will get stronger. In addition, like previous year, this year too inbound links will be influential.
7. Precise words targeted
It is important to target precise words rather than broad keywords. Targeting broad keywords will have a larger search volume that will not attract targeted traffic. Hence, keyword research has to be done extensively in order to identify most probable search words and phrases.
8. More focus on personalization
More focus will be given on personalization as search functionalities are becoming more sophisticated. The search results will now depend on geographical, demographical and psychographic data gathered from the individual’s previous use. Hence, brand visibility will be an important factor in the content marketing.
Hence, we can expect many changes in SEO this year. However, like always, putting emphasis on quality content and good SEO techniques will keep a good ranking in Google.
Daniel has been working with a leading SEO company in Kansas City since last few years. He also likes to write various blogs regarding SEO and in the above post, he is sharing the upcoming trends in SEO this year.