Weekly article roundup 11 – 17 May

“I’m usually searching for a historical or emotional connection, that I can communicate to the reader. It’s somewhat illusionism, a playful trick on the viewer.”

“You can spend hundreds of hours optimizing a PPC advertising campaign, but if you haven’t laid down the ground work correctly, you’re just wasting time and money. This is true no matter what type of ads you’re running: Facebook Ads, Google Adwords or retargeting campaigns”

“The technology used to display your flipbook has to be able to adapt to different screen sizes and multiple operating systems, for mobile and desktop.”

  •  And finally, we made a list of free fonts you can download and start using right now as headlines in your publications.

How to make your embedded Photosnack slideshow responsive

Nowadays smartphones and tablets account for 60% of all online traffic. Add that to Google’s most recent update in which websites with mobile friendly versions got a ranking boost and it’s easy to understand how important it is that your website is fully responsive.

If you create your slideshow in Photosnack, we provide a responsive version of the embed code which you can easily implement on your website. First you need to retrieve the embed code for your slideshow, make sure you check the “Enable responsive embed code”

Next you need to implement the embed code on your website. You can wrap the iframe code we provide in a div and set the max-width and height for the div element. The code should look similar to this:

  • <div style=”max-width: 500px; height: 384px;”><iframe style=”border:none” src=”http://files.photosnack.com/iframejs/embed.html?hash=ptk3ep3j&t=1431591303″ width=”100%” height=”100%” allowfullscreen=”true” mozallowfullscreen=”true” webkitallowfullscreen=”true” ></iframe></div>

In case you want the slideshow to be full width, all you have to do is replace max-width: 500px with width: 100%.

And this is the result:

How to create a great presentation with Slidesnack

Today we would like to talk to you about Slidesnack, our app that lets you build awesome presentations from PDF or JPG files. But wait, there’s more. After you create your presentation you can use it to make a slidecast and record audio over it. This way you can engage your audience more easily and also make your content more easy to consume. Here are some tips to make a great presentation in our tool:

  • Keep it clean. Since you have the possibility to add audio to your presentation, the slides should be just a guideline on which you build your presentation. Use images, keywords and highlight the most important ideas that you are bringing up in your presentation. Big chunks of text can be tiring and hard to follow and visual content is processed 60 000 faster than text.
  • Brevity is key. There’s something very important you need to keep in mind when you create any kind of online content. You are competing for probably one the most important resource a person has: time. So make sure that your presentation is not only engaging but also doesn’t overstay it’s welcome. If you have a longer presentation that is 15-20 minutes, what you could do is split it up in 2-3 parts and then release it over the course of a week.
  • Make it a dialogue, not a monologue. Your presentation should be an invitation to a conversation. Make sure to include contact details at the end of it(e-mail address, social media profiles etc) and let people know that you would like to hear their thoughts and opinions on the subject matter(perhaps you include the presentation in a blog post so that people can comment on it)

 

Give Slidesnack a try and feel free to show us your presentations in the comments section below!

Weekly article roundup 27 April – 3 May

“His main activities include corporate innovation, product conception, development, management and overseeing the operations of the start ups and internal projects he is involved in at Evozon.”

“Truth is, there’s more than one way to be inspired and to get ideas.

But most often it is the people who see the world differently that ignite a spark in the rest of us. And that kind of people is in no short supply at TED.”

Weekly article roundup 20 – 26 April

“A tracking code allows you to see what users do after they’ve clicked your ad. It is a snippet of code that you need to install on your website to track conversions, for example actions that are important for your business, a sale or a lead.”

“I’m sorry dear marketer fellows, but this is the real truth. You can’t do marketing without a product. You can’t do great marketing with just any product. You need a good product to do good marketing.”

“At the totally opposite side of the spectrum are vanity metrics – metrics that make (you think) things look good, but don’t tell you if you’re moving any closer or further away from your business goals. Common vanity metric examples would be the website traffic you get or your number of followers”

“There are 2 aspects we need to discuss when we talk about tables of contents: design and functionality.”

Weekly article roundup 13 – 19 April

” The three biggest mistakes are scaling before there are sales, hiring people who duplicate the capabilities and sensibilities of existing employees, and expecting customers to do something that one wouldn’t do.”

” A good design empowers the message and draws attention, but the words you put in there define the message.”

  • We also wrote a short guide on how you can use our latest Flipsnack feature, tags.
  • Last, but not least, in case you are in need of some inspiration we handpicked  3 beautiful flipbook examples recently created in our tool.

3 ways to improve your website with Podsnack

If you have any kind of audio content you want to embed on your website in a playlist, Podsnack is the best way to do it. Here are 3 ways in which you can make your visitors experience better using our tool:

1. Background music. Make sure to choose something relaxing, that goes well with the theme and content of your website, some classical music perhaps would provide a soothing audio background while the user browses the content of your website. As an example click play below and read the rest o this article

2. Audio transcripts. This works best for blog posts, nowadays everybody has a smartphone or some other device that allows you to connect to the internet while commuting to work. Reading a blog post and driving at the same time could prove to be problematic, if not dangerous and downright illegal. Why not give your audience the option to listen to your latest blog post on their way to work in the morning?

3. Podcasts. Podcasts have experienced a rise in popularity over the past few years with mobile devices becoming ubiquitous. And it looks like things are only going to get better with the increasing number of new cars being able to directly connect to the internet. A recent study revealed that by 2025 every new car will be connected to the internet. Podsnack is a great tool if you want to add your podcasts in playlists, whether you want to post the latest one on your blog or create an archive with all your previous podcasts.

If you find other cool ways to use Podsnack let us know in the comments below!