Advertising is important so that companies can promote a product/service and get noticed. The Interactive Advertising Bureau is the institution that sets the guidelines in the ad oriented market.

To commit to IAB2011 regulations BannerSnack changed the FPS to 24. In this way we can offer a high-quality banner making service.

About IAB

The Interactive Advertising Bureau (IAB) is a agency comprised of 500 leading advertising companies responsable for selling 86% of all online advertising in the United States.

The main purpose of IAB is to grow the interactive advertising marketplace. IAB has the role to educate marketers, publishers and advertising agencies  by setting some general regulations.

What is Project Adthenticate?

Project Adthenticate was created with the intent to increase user satisfaction.  The project is a collaboration between Adobe and IAB focusing on a “positive consumer experience”. Currently on beta the Project Adthenticate includes the following:

Dynamic Validation- ads run in a hosted, browser-web environment

Standardize CPU usage- the ad ecosystem mustn’t compare anymore the CPU usage across machines that vary greatly in different agency and publishers’ QA departments

Advanced instrumentation- allows publishers to set rules from clickTag issues to ad triggers, including user-initiated, auto-play and playback of additional media: animations, videos, audio

Rich media rules- it can detect request for animation, tracking pixels, animation and click

Web service API- the product is available as an API

The service is free to use. You only need an Adobe ID or to create an account and you can start using this product.