Archive for the ‘Our apps’ Category

Have you noticed how fast technology changed the way we relate to each other and communicate, in only a few short years? People talk without meeting in person, yet they can see each other over big (or small) screens, and distance is no longer an issue. The wild imagination of the 90’s has come to be the reality of today. Ok, we don’t have flying cars yet and teleportation is still unavailable, but communication will never be what it used to. Due to limited resources of time, writing things down in pen-and-paper fashion is a thing of the past.

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“Just do it”, “Impossible is nothing” – these are famous slogans from brands like Nike and Adidas.

As soon as you hear them, you think of the brands. Yes, the companies are huge and they are internationally famous, but it’s not just that. Their advertising message is clear and simple and people remember it.

Today I’m going to share with you the secret tips to creating a wonderful logo.

First of all, the logo connects the product with the buyers. It’s what makes the difference between: “Oh, I know these guys!” and “Oh…those guys…” The second response is one you should avoid at all costs!

You might think a small logo shouldn’t be much of a hassle, but  that’s not quite true. The smaller the banner, the more accurate the message should be. Sure, it’s not easy to create something that represents your company in a single image. But SnackTools can help you with some killer tricks!

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I like taking pictures. I think it’s important to remember the things you care about, to freeze time, and years after, to relive those precious moments like it was yesterday.

Even if we write down our emotions, a picture is still better to trigger the memory. Maybe we like pictures because we are too lazy to read long text lines. An image is said to be worth a thousand words, and whether that’s true or not, the impact of pictures can’t be denied anyway. But pictures are not just relevant in our personal lives. Selling a product is the main objective of advertising, and pictures are a great incentive. (more…)

Online advertising can be like a woman’s haircut. Men don’t seem to notice the changes, unless someone tells them. Likewise, when advertising a product, you might need triggers to get the attention of users. Marketing is a game for all those who can be creative enough to find new ways to advertise their products.

I am always on the lookout for new ways to improve my skills. There was a time when adding color into banners was innovating, but now it’s all about developing productive ideas.

Usability is about what we naturally find, and this is true for every product around us. Imagine seeing a toaster. You don’t need instructions on where to insert the bread – you simply know! And that is usability.

Banners can have multiple sizes; just take a look at the IAB regulations. But the most important part is arranging the elements. I am about to reveal a secret ingredient so that your banner won’t be left in the dark. (more…)

I admit, I am really curious about everything around me, about people’s likes and dislikes, so as to avoid pushing their buttons.

But, as I am sure you know, people are sometimes shy when it comes to talking about themselves, so you have to ask specific questions. For me, my curious nature is the only trigger, but imagine how important client feedback is in business.  

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Hey guys!

I found a new banner that really made me smile. Yes, it is a chocolate promotional banner, but that’s not why I like it so much. Take a look at the banner. 

I usually like animation and dynamic banners, but the way they included a video into this banner – amazing! And since I want to help you create some eye catching banner ads, here is how you can create the same banner, only free! (more…)