“Just do it”, “Impossible is nothing” – these are famous slogans from brands like Nike and Adidas.

As soon as you hear them, you think of the brands. Yes, the companies are huge and they are internationally famous, but it’s not just that. Their advertising message is clear and simple and people remember it.

Today I’m going to share with you the secret tips to creating a wonderful logo.

First of all, the logo connects the product with the buyers. It’s what makes the difference between: “Oh, I know these guys!” and “Oh…those guys…” The second response is one you should avoid at all costs!

You might think a small logo shouldn’t be much of a hassle, but  that’s not quite true. The smaller the banner, the more accurate the message should be. Sure, it’s not easy to create something that represents your company in a single image. But SnackTools can help you with some killer tricks!

When creating a logo, every element matters. It’s like making the perfect cake. Everything needs to be top-quality (colors, fonts, background, image) and in the right quantity.

Secret ingredients for a yummy logo design:

1. Don’t use more than 3 colors.

2. Always choose to create a simple banner, rather than a complex one.

3. Make sure the logo design answers three questions:

   Why do you need a logo?/ Who is your target?/ What is your message?

4. Avoid neon/ dark and dull colors.

5. Create a sharp logo for a sharp business.

   Smooth logo for a smooth business.

6. Never use more than 2 fonts in one logo.

7. Check if it looks good in black – white and transparent.

8. The logo should be recognized when you reverse and resize.

9. Make it easy to memorize.

10. Break rules. Be creative.

Tip: Add your logo to each of the banners you create with BannerSnack. Go to Add image and insert the logo with a transparent background.