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Survey tricks in advertising

November 23rd, 2011

Surveys are one of the tools that help you gather information. There are many reasons why you should use a survey. Mainly because you can discover what people like, want or expect. The cost is low and the results precise.

If you ponder upon using products like QuizSnack take a look at the benefits:

Quick: Create a new survey in about 5 minutes

Flexible: Use closed question with single or/and with multiple answers

Affordable: No printing or postage costs included

Easily sharable: Multi-platform sharing (Facebook, Twitter, blog, website)

Fast data analysis: Instant results about what people answered

Online survey: tips and tricks

Behind every good survey there is a strategy. Everyone can ask questions in hope for some answers. But this can be a little dull so an attention grabber is essential. Take into account that:

1. A good survey must be completed in less than 5 minutes. Remember the last time you took a survey for let’s say 15 minutes? Probably not, as the attention-span is limited.

2. Make your surveys accessible. Do no compel users to log in to respond.

3. Keep it simple! Use short clear questions.

4. Organize the questions in a logical way. Don’t confuse people with various topics in the same survey.

5. You should use no more than 1-2 questions on a page. People enjoy surfing through pages if they like the topic. This can also increase the suspense.

Surveys are not the only way to get feedback. Some websites use a feedback form, others use results from e-mail campaigns or banner click rate. It’s all about studying the potential market and trying different things.

One Response to “Survey tricks in advertising”

  1. Clever ways to Promote Your Quiz via E-mail, Facebook and More | SnackTools blog Says:

    [...] posts will help you create the most awesome quiz online: Survey Tricks in Advertising and The DIY: Online [...]

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