Writing a message on a banner can be more difficult than sending an e-mail or a press release. Behind a simple and clear message you have to choose a font to match. This can be tricky. Nobody wants to read a long text, so the letters should be friendly. There are a few do’s and don’t for the fonts in banner ads.
Best fonts to use in banners
Arial is the most common font to use in banners. It is plain and easy to read. But if you gave a long text it’s not the right font for you.
Impact is a bold lettering font similar to Arial, but narrower left to right. Instead Impact allows you to add more text just as easy to read.
The Ballon font gives a party feeling. The playful look and the bold letters makes this font fit for children banners or celebration.
Times New Roman is for less important parts of the text. Highlight the heading and continue the text with this font to drive the attention to the title.
Worst fonts to use in banners
Comis Sans is regarded as a childish font. It is great for children and kindergarten, but it should be avoided in business advertising as it can suggest lack of professionalism.
Script fonts include a large range of fonts with a cursive handwriting appearance. These fonts simply look oldish and should be avoided at all cost as they are hard to read. You want people to recognize your company name, not to bearly be able to read it.
Creative use of fonts in banners
Here are some peculiar ways in which typography is the main element in banner ads:
Hope this post will help you create the best banner ads.
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