They say that if you are not on social media, you don’t exist. I say that there is no better way to express your thoughts and ideas on both personal and professional levels than having a blog.
Blogs are important whether we are talking about personal branding or business profile.
If we are talking about personal branding, you should start a blog to document your journey, to share your ideas and to give advice to others in your industry. If we are talking about your company, you should start a blog to showcase where it all started, the evolution of the business, your news on the business or team.